Team Avec Media Crew: Our First In-house Video Campaign

Avec Sport is delighted to have completed their first in-house media shoot for their latest video campaign.

What an exhilarating first month it has been for Team Avec’s Media Team! In early April, we made the decision to transition to a complete in-house media team, in hopes of producing more frequent and personalised content for our consumers. One of the first projects that the team undertook was the filming of our latest video campaign, launching our new 24/25 teamwear collection. 

The inspiration behind our 24/25 kit launch was to craft a video that would be both exhilarating and memorable, while showcasing our extensive array of new kits scheduled for release in late Spring. Thorough deliberation and exploration of various venues between the team began, and after various discussions, we managed to seal Sunderland University's state of the art film and production facilities for our video shoot. A pivotal feature we were keen to incorporate was the university's cutting-edge LED screen, previously utilised by major football clubs for their own kit unveilings.   


Prior to the shoot, meticulous planning ensured that the shoot ran as smoothly as possible on the day. Our graphic designers worked tirelessly to create the projected backgrounds, while the rest of the team curated the lookbook and coordinated the models for the shoot.

Throughout the day, Henry, Bex, and Ryan, our three models, showcased our latest kit collection, while our media crew captured all the essential shots for our most ambitious video campaign yet. There was a real buzz throughout the studio and we're already eagerly anticipating the next shoot!



Our 24/25 season kit launch promises to be our most extensive yet, featuring a plethora of new colours, styles and accessories. Be among the first to view our new video campaign by following our social media channels, and if you're keen on staying updated about our 24/25 kit launch, don't forget to sign up for our newsletter here!